Make your brand a little more Too
We create memorable identities, digital experiences and visual ideas with a little more thought, personality and character
About TOO Design
A little more Design
More than a motto
It's how we work
Too Design architects what a brand actually stands for, then turns that strategy into shape, identities with a spine, digital experiences with a pulse. Seen, and remembered.
A little more thought. A little more identity. A little more you
What Too Design Offers
Brand Identity & Strategy
What’s Included:
- Discovery call & Brand audit
- Brand strategy (positioning, target audience, competitor landscape)
- Full logo suite
- Color palette
- Typography system
- Brand patterns, icons & illustration style
- Photography direction
- Visual mockups & Assets
- Complete Brand guidelines document
Timeline:
4-6 weeks. Timeline may vary depending on the details and design requirements
Packaging Design
What’s Included:
- Structural & concept exploration
- Custom packaging design (labels, boxes, containers etc)
- Print-ready files
- Mockups for presentation
Timeline:
2-5 weeks. Timeline may vary depending on the details and design requirements
Social Presence Design
What’s Included:
- Content pillars & visual direction
- Custom templates (grid posts, stories, carousels, highlight covers, banners )
- Social media campaign strategy idea templates
- Editable source files
- Brand consistent caption/style guide (optional)
Timeline:
2-3 weeks. Timeline may vary depending on the details and design requirements
Web & App Design
What’s Included:
- Discovery call & web audit
- Goals, site architecture, user journey
- & user flow planning
- Wireframes
- Full UI design (desktop + mobile responsive)
- Interactive prototype
- Design handoff files for development
- 2 rounds of revisions
Timeline:
4-8 weeks. Timeline may vary depending on the details and design requirements
Print & Collateral Design
What’s Included:
- Packaging concepts
- Packaging systems
- Labels & product packaging
- Print collateral
- Business cards
- Posters
- Menus
- Brochures
- Print-ready artwork
- Production specifications
- Mockups & presentation visual
Timeline:
1-4 weeks, Timeline may vary depending on the details and design requirements
Client's Love
We wanted something that felt clean, natural, and honest, just like our dates and herbs and that's exactly what we got. It's premium without losing the organic warmth that matters to us
Our pieces are handmade and we needed a brand that felt just as textured and personal. Tooba got that immediately, the identity feels like an extension of the art itself, from the resin work to the ink pieces
Working with Tooba on our creative branding and UI/UX was seamless. She understood the energy of the team and translated it into a digital experience that feels fast, bold, and true to Islamabad United
Working with Tooba on our creative branding and UI/UX was seamless. She understood the energy of the team and translated it into a digital experience that feels fast, bold, and true to Islamabad United
Meet the founder
A Little More About Tooba
I’m a designer who lives somewhere between a brand’s big idea and someone’s first glance at it, that’s where I do my best work. My process blends strategy with a genuine care for craft, turning ideas into identities that feel intentional, memorable, and true to who you are.
I believe design should always serve a purpose, not just a look. Every brand I work with walks away showing up like it means it, consistent, considered, and impossible to overlook. Beyond client work, I love unpacking the why behind good design, the small decisions that make a brand feel right, not just look right. It’s the part of the process I find myself thinking about long after a project wraps.
Brands I've worked with
Got something to build?
Let's make it a little more you.
Building a brand from scratch or a product that finally feels right? I’d love to hear about it.
